CONTENT:
Goals and course program
The course, now in its third edition, is aimed at highly qualified young people and offers them differentiated specialization opportunities in the areas of sales, controlling and production management in public and private companies.
The reasons for repeating this course are, firstly, the positive feedback from the labor market from the two previous editions and secondly, the perceived need by companies to design the processes in such a way that each activityadded value for customers creates.
The techniques used usually define the concept of “holistic quality”.
Goals
The aim of the course is to train immediately employable professionals in a specific work area who are able to integrate into the company's management processes.
Course structure
DURATION
Seven months, from June 5, 2000 to February 9, 2001.
CONTENT
The course is divided into three modules with the following structure:
1. General Management (in shared classrooms)
Topics: Management areas, behavioral techniques, quantitative techniques
2. Specialization (in separate classrooms)
Topics: Specific content based on the focus of the respective specialization discipline
3. Project work (in companies)
Topics: Practical application of what you have learned with your own projects to develop problem-solving skills in real-world challenges.
A common module for quality management and quality certification is integrated across all three modules.
Program overview
Phase 1
Basic techniques
- Personal Computing
- Business statistics
- Structured problem analysis
- Activity planning
Behavioral techniques
- Team building
- Interpersonal communication
- Group leadership
- Negotiation
- Presentation and reporting
Corporate management
- Corporate structure
- Organization
- Production management
- Marketing
- Budget
- Information systems
- Procurement
- Simulation game
Phase 2
Marketing
- Market research and market analysis
- The product and its life cycle
- Pricing
- Commercialization
- Advertising and communication
- Sales promotion
- Sales Techniques
Production management
- Functions in production
- Quality
- Work organization
- Automation
- Investment evaluation
- Production and business strategy
- Company visits
Controlling
- Social aspects and accounting
- Planning and control systems
- Cost accounting
- Business accounting
- Financial dynamics
- Investment evaluation
- Strategic management costs
Phase 3
Project work and internship
Discussions with companies
Management and Innovation
Exchange with company representatives about the company's strategic orientations
