SUMMARY:
Course objectives and program
The course, now in its third edition, is aimed at young graduates intended for public and private companies and offers differentiated distance specialization in the following areas: marketing, control management, production management.
The main reasons motivating the re-proposal of this experience are, firstly, the positive responses recorded in the labor market during the two previous editions and, secondly, the requirement perceived by companies to rethink the processes implemented to add, from each of their activities, value for customers.
It is with the techniques used that it is usual to define “Total Quality”.
Objectives
The objective of the course is to immediately train “operational” professionals in a specific field of work and with a marked capacity for integration within the managerial process in which they will be inserted.
Course structure
DURATION
Seven months, from June 5, 2000 to February 9, 2001.
CONTENT
The course is subdivided into three phases with the following articulation:
1°. General management (in common class)
Themes: thematic areas of work, behavioral techniques, quantitative techniques
2°. Specialization (in separate classes)
Themes: subjects linked to the exit profiles of specific specialization disciplines
3°. Project work (in companies)
Themes: concrete experimentation of what was learned in class, real and own plans implemented to develop the ability to find solutions to real problems.
Cross-cutting the three phases is a common module on quality management and certification.
Program summary
Phase 1
Basic Techniques
- Personal computing
- Business statistics
- Structured problem analysis
- Activity planning
Behavioral Techniques
- Team building
- Interpersonal communication
- Group management
- Negotiation
- Presentation and reports
Business Management
- Business system
- Organization
- Production management
- Marketing
- Budget
- Computer systems
- Purchasing
- Business game
Phase 2
Marketing
- Market studies and analysis
- The product and its life cycle
- Pricing
- Marketing
- Advertising communication
- Sales promotion
- Sales techniques
Production Management
- Production functions
- Quality
- Work organization
- Automation
- Investment appraisal
- Production and business strategy
- Company visits
Control Management
- Social aspects and organizational accounting
- Programming and control systems
- Cost calculation
- Analytical accounting
- Institutional financial dynamics
- Investment appraisal
- Costs for strategic management
Phase 3
Internship Project Work
Discussions with companies
Management and Innovation
Meetings with industry witnesses on the strategic orientations of companies
